Usage & Awareness Study



  • To what extent are your customers aware of your product and how frequently they use it?
  • What are your brand’s and competitor’s strengths and weaknesses?
  • What are the reasons of frequent usage and awareness of your brands and competition?
  • Is your brand Top-of-Mind in your target market?
  • Do you know the market share of your brand?



  1. This study obtains brand awareness and usage information such as spontaneous awareness, usage frequency and market volume
  2. This study is usually conducted via tablets or in ERA’s specially designed CATI studio
  3. Also, market data is collected via State Statistics Committee and from market experts
  4. Data Department implements various types of analysis such as GAP – satisfaction and importance, Brand Funnel and Trial & Frequency


* Usage and Awareness study is evaluated using a specially designed by ERA questionnaire  (for Azerbaijan market)



By using this methodology, the following will be obtained:


  • Demographic data
  • Spontaneous and aided brand awareness
  • Brand position against competitors
  • Strengths and weaknesses
  • Expectation and satisfaction level of consumers