Brand İmage Study

  • Want to measure your product’s or company’s image among consumers?
  • What are your brand’s and competitor’s strengths and weaknesses?
  • Want to measure how your product’s / company image’s strengths and weaknesses are compared to your competitors'?
  • Where does your brand stand against competitor’s?
  • Which brand is the image leader in the market?
  • What kind of personality does your brand have?

  1. Study on Brand Image identifies what impression brand personality has in consumers' mind (real and imaginary qualities and shortcomings)
  2. Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' direct experience
  3. This study is usually conducted via tablets or in ERA’s specially designed CATI studio
  4. Data Department implements various type of analysis such as GAP – satisfaction and importance and Brand Funnel


* Brand Image is evaluated using a specially designed by ERA questionnaire (for Azerbaijan market)

By using this methodology, the following will be obtained:

  • Demographic data
  • Spontaneous and aided brand awareness
  • Brand position against competitors
  • Brand image (indexes)
  • Strong and weak sides
  • Expectation and satisfaction levels of consumers