- Want to measure your product’s or company’s image among consumers?
- What are your brand’s and competitor’s strengths and weaknesses?
- Want to measure how your product’s / company image’s strengths and weaknesses are compared to your competitors'?
- Where does your brand stand against competitor’s?
- Which brand is the image leader in the market?
- What kind of personality does your brand have?
- Study on Brand Image identifies what impression brand personality has in consumers' mind (real and imaginary qualities and shortcomings)
- Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' direct experience
- This study is usually conducted via tablets or in ERA’s specially designed CATI studio
- Data Department implements various type of analysis such as GAP – satisfaction and importance and Brand Funnel
* Brand Image is evaluated using a specially designed by ERA questionnaire (for Azerbaijan market)
By using this methodology, the following will be obtained:
- Demographic data
- Spontaneous and aided brand awareness
- Brand position against competitors
- Brand image (indexes)
- Strong and weak sides
- Expectation and satisfaction levels of consumers