The product of the ERA Marketing Center - WebERA is the first and exclusive tool in Azerbaijan that measures and analyses the internet audience.
WebERA consists of two main parts, which are the following:
1. Analysis of the Internet Advertising campaigns audience:
Special application filters and analyses the following media indicators:
2. Monitoring of Ad campaigns’ effectiveness:
Features of WebERA project are the followings:
The report is presented within 3-5 days at the beginning of the next month.
Opportunity to monitor the market dynamics
Since this project is conducted regularly, clients will be able to track the market dynamics and trends.
Specially designed WebERA application
Specially designed application makes it convenient to use data. This application allows visualizing data in the form of charts and graphics, and helps to come up with solid media strategy planning.
In order to create the representative user-panel, we conducted 1500 interviews in Baku. To cover all regions of Baku 1000 regular internet users have been selected.
To make data analysis ERA provides the clients with continuous support and training services.
ERA is recognized as a leading research company in Azerbaijan which assures the clients of the highest possible qualitative information.