In 2006 ERA Marketing Center obtained license for the production and sales of the TGI (Target Group Index) project in Azerbaijan through the British company - BMRB International (British Market Research Bureau). TGI is a fast-growing, global network of single-source market research surveys conducted in 67 countries of the world since 1960.
Information you will get from TGI Azerbaijan
Product category information:
Information about lifestyle of consumers:
250 life style statements about consumers' habits, interests, attitudes; purchase habits; attitudes towards Mass Media and commercials, as well as:
Information about media preferences of consumers and shoppers:
Information about socio-demographic characteristics:
During the year we conduct two waves of the survey. The first wave starts in October, and the results for the last 6 months are presented to the clients in December-January. The second wave starts in April, and the results for the last 6 months are delivered in June-July.
Opportunity to monitor the market dynamics
Since TGI is conducted twice a year clients will be able to track the market dynamics and trends based on the data collected through two waves.
Specially designed DataArchitect application
DataArchitecht analytical software has been designed to make various statistical analysis, such as segmentation, similarity, brand positioning and etc. This application allows to visualise data in the form of charts and graphics, and helps to come up with solid media strategy planning.
ERA carries out the interviews based on household sampling covering 850 households and more than 1500 respondents (per wave) of 10-65 ages through self-completion methodology. The sample size covers urban population of 100+ cities (the universe is 8.3 mln people and 1.6 mln households).
TGI is implemented in 3 cities of Azerbaijan: a) Baku (1 mln +) b) Sumgayit (150 +) c) Ganja (150 +). The final data will be weighted per population of each strata and per total population of these cities.
Questionnaire 1 is for adults ages 16+ y.o. and for key shopper about individual consumption
Questionnaire 2 is for children ages 10-15 y.o.
Our sample size enables to collect the REPRESENTATIVE and WEIGHTED information per Baku, Sumgait and Ganja.
Additional values of TGI Azerbaijan
We deliver findings in:
Quality Control: ERA is recognized as the leading research agency that provides high quality control system on the national market.