CATİ - telephone technique

ERA Marketing Centerhas been implementing the survey methodology CATI (Computer-Assisted Telephone Interviewing) since 2008. 

      In order to conduct telephone interviews - a specially designed ERA CATI software has been created and has the following features: 

  • ATS  Module - rich database of telephone numbers covered all cities and regions of Azerbaijan coverage generated through Automatic Telephone Stations 
  • Sampling Module - in line with Client's request the numbers are automatically selected, both urban and rural
  • Tracking Module - the module helps to ease the interviewing process, follow the complex logic and avoid logical mistakes
  • Voice Capture Module - audio recording of each interview
  • Timing Module - recording the start and finish time of each interview


      CATI interviewing system allows to obtain the results much quicker.