Our Mission


      Azerbaijan has achieved significant economic and political success, not only in the entire Caucasus region, but even beyond its borders. This rapid development fuels entrepreneurship. Information is the most valuable asset these days. It helps established and new companies further develop their business in Azerbaijan and other countries. 


      ERA Marketing Center serving their clients in Azerbaijan since 1996. During period it has implemented a variety of in-depth analyses of the current growing market and the business environment of Azerbaijan.


      At present ERA conducts marketing and social research, public opinion polls and promo actions with experienced staff, and cooperates with the companies from the TOP 10 market research companies over the world (Ipsos, GfK, TNS, Factum Group, Future bright, Nielsen and etc.). ERA employs 18 full time managers and around 100 part time field staff, who successfully fulfil the field work covering the whole territory of Azerbaijan.  


      ERA provides local and foreign companies with information and research data on different areas. Era applies the most advanced data processing hardware, software, and equipment which comply with international standards.


      ERA Marketing Center is a member of ESOMAR (European Society for Opinion and Marketing Research - the world's most recognizable organization that sets certain standards in the field of research), KANTAR GROUP (TGI is global network of single-source market research. TGI surveys conducted in 67 countries since 1960-s, is a licensed producer and distributor of TGI (Target Group Index) project in Azerbaijan) and Appraisers Association (ERA has been accredited by Azerbaijan Mortgage Fund to assess the residential and non-residential premises since 2014).


       Our mission is to assist your company in developing its business and prosper both in Azerbaijan and worldwide. 





Key Staff

Elmir Gasimov Director
Anar Ibrahimov Operations Manager
Kanan Hasanov Senior Project Manager
Gunay Nabiyeva Qualitative Research Department Manager
Faig Mammadov Field Manager
Cavid Ramazanov Data Analyst
Elcin Gasimov Senior Appraisal & Real Estate Specialist
Nicat Hamidov Junior Project Manager

TİMELİNE

First steps

      ERA Marketing Center was founded in 1996 as Bilesim International Research Center Ltd. (branch of Bilesim International Research & Consultancy Co., headquartered in Istanbul, Turkey) ERA was the first Market Research company in Azerbaijan.

ERA - a private enterprise

      ERA re-registered as a local and private Azerbaijan enterprise in Baku, Azerbaijan in 2000. The team of Bilesim Baku and their clients, continued a cooperation with new local management.

ERA - is partnering with International Organizations

      TOP 10 international leading market research companies such as Ipsos, GfK, TNS, Com-con and Nielsen are in cooperation and partnership with ERA Marketing Center, because of our achievements and trustworthy reputation in Azerbaijan market. 

ESOMAR Membership

      ESOMAR (eng:European Society of Marketing Research Professionals) - one of the best known and most respected research associations in the world, formed in 1948. ESOMAR unites companies and organizations conducting market research Membership in ESOMAR means compliance with distinct standards of research and serves as a certain guarantee of high-quality research.

Focus Group Room

      ERA Marketing Center prepared a special equipped room for Focus Group Discussions. The room was equipped with one-way mirror, inconspicuous camera, voice recorder and online streaming hardware.  The Client is always welcomed to directly participate in watching Focus Group discussion session through one-way mirror or via online streaming. 

Cooperation with NGO

      ERA has started cooperation with UNICEF,  UNFPA, WFP, CDC, CHF, ACQUIRE, Pragma and other large NGO organizations. This is a sign of confidence and trust of these organizations in ERA.

Purchasing of office, complied with modern standards

      2005 year was memorable by the purchase of a new space for ERA, complied with modern standards.  Separate rooms was prepared and designed for each department of ERA. Every room is equipped with the necessary equipment

License for production and sales of TGI

      ERA Marketing Center obtained license for production and sales of TGI (Target Group Index) project in Azerbaijan through Great Britain company - BMRB International (British Market Research Bureau) since 2006. TGI is a fast-growing, global network of single-source market research surveys conducted in 67 countries of the world since 1960.

Accreditation by International Finance Corporations

      ERA has accredited by international Finance corporations such as World Bank, IFC and EBRD, and earned the opportunity of cooperation and conducting marketing research projects for them. 

CATI studio (Telephone interviews)

      In order to make the telephone interviews more qualitative,  a special CATI studio was designed. By using own "ERA - CATI Software Module" application, database of contact numbers, voice-recording and logical check quality control system allow us to avoid any mistake that could be during the interview.

M-Track (Merchandising Control)

      Special M-Track Android based application, allows our CLIENT to obtain the following information: in-store campaigns, product availability compliance with the demonstration standards and information on rivals.

Cooperation with Government Institutions

      ERA Marketing Centre has begun to cooperate with Government Institutions since 2010. Considering their knowledge of our professionalism and quality of our work, in case of need in market study, they contact only us. ERA is the company which already taken the highest position in the market. 

CAPI - implementation of software

      In order to implement complex questionnaire logic and to display advertising, special "ERA CAPI Software Module" based on Android platform was developed which simplifies the process of conducting face to face interviews.  The features of voice recording, automatic uploading of GPS coordinates and Offline module improve the quality of research. 

ERA - Member of Association of Real Estate Appraisal

      ERA Marketing Center starting from 2014, began a new direction and became a member of Association of Real Estate Appraisal of Azerbaijan Republic and has been accredited by Azerbaijan Mortgage Fund OJSC.


WebERA - Analysis of Internet audience

      New project of ERA -WebERA implements the analysis of Internet audience. Considering that this project identifies and clarifies the target group, it has been positively welcomed by many companies, and several partnership agreements have already be signed.

TİMELİNE

Location

First steps

      ERA Marketing Center was founded in 1996 as Bilesim International Research Center Ltd. (branch of Bilesim International Research & Consultancy Co., headquartered in Istanbul, Turkey) ERA was the first Market Research company in Azerbaijan.

1996
Location

ERA - a private enterprise

      ERA re-registered as a local and private Azerbaijan enterprise in Baku, Azerbaijan in 2000. The team of Bilesim Baku and their clients, continued a cooperation with new local management.

2000
Location

ERA - is partnering with International Organizations

      TOP 10 international leading market research companies such as Ipsos, GfK, TNS, Com-con and Nielsen are in cooperation and partnership with ERA Marketing Center, because of our achievements and trustworthy reputation in Azerbaijan market. 

2001
Location

ESOMAR Membership

      ESOMAR (eng:European Society of Marketing Research Professionals) - one of the best known and most respected research associations in the world, formed in 1948. ESOMAR unites companies and organizations conducting market research Membership in ESOMAR means compliance with distinct standards of research and serves as a certain guarantee of high-quality research.

2002
Location

Focus Group Room

      ERA Marketing Center prepared a special equipped room for Focus Group Discussions. The room was equipped with one-way mirror, inconspicuous camera, voice recorder and online streaming hardware.  The Client is always welcomed to directly participate in watching Focus Group discussion session through one-way mirror or via online streaming. 

2003
Location

Cooperation with NGO

      ERA has started cooperation with UNICEF,  UNFPA, WFP, CDC, CHF, ACQUIRE, Pragma and other large NGO organizations. This is a sign of confidence and trust of these organizations in ERA.

2004
Location

Purchasing of office, complied with modern standards

      2005 year was memorable by the purchase of a new space for ERA, complied with modern standards.  Separate rooms was prepared and designed for each department of ERA. Every room is equipped with the necessary equipment

2005
Location

License for production and sales of TGI

      ERA Marketing Center obtained license for production and sales of TGI (Target Group Index) project in Azerbaijan through Great Britain company - BMRB International (British Market Research Bureau) since 2006. TGI is a fast-growing, global network of single-source market research surveys conducted in 67 countries of the world since 1960.

2006
Location

Accreditation by International Finance Corporations

      ERA has accredited by international Finance corporations such as World Bank, IFC and EBRD, and earned the opportunity of cooperation and conducting marketing research projects for them. 

2007
Location

CATI studio (Telephone interviews)

      In order to make the telephone interviews more qualitative,  a special CATI studio was designed. By using own "ERA - CATI Software Module" application, database of contact numbers, voice-recording and logical check quality control system allow us to avoid any mistake that could be during the interview.

2008
Location

M-Track (Merchandising Control)

      Special M-Track Android based application, allows our CLIENT to obtain the following information: in-store campaigns, product availability compliance with the demonstration standards and information on rivals.

2009
Location

Cooperation with Government Institutions

      ERA Marketing Centre has begun to cooperate with Government Institutions since 2010. Considering their knowledge of our professionalism and quality of our work, in case of need in market study, they contact only us. ERA is the company which already taken the highest position in the market. 

2010
Location

CAPI - implementation of software

      In order to implement complex questionnaire logic and to display advertising, special "ERA CAPI Software Module" based on Android platform was developed which simplifies the process of conducting face to face interviews.  The features of voice recording, automatic uploading of GPS coordinates and Offline module improve the quality of research. 

2012
Location

ERA - Member of Association of Real Estate Appraisal

      ERA Marketing Center starting from 2014, began a new direction and became a member of Association of Real Estate Appraisal of Azerbaijan Republic and has been accredited by Azerbaijan Mortgage Fund OJSC.


2014
Location

WebERA - Analysis of Internet audience

      New project of ERA -WebERA implements the analysis of Internet audience. Considering that this project identifies and clarifies the target group, it has been positively welcomed by many companies, and several partnership agreements have already be signed.

2017